Grace Murugi Maina

Chief AI Strategist, This is Digital

Grace Murugi Maina is an award-winning AI and Digital Strategist celebrated for her ability to harness technology to drive business growth, elevate brand equity, and create meaningful social impact. With an extensive career in leading digital transformation initiatives, she stands as one of Africa’s most influential voices at the intersection of technology, communication, and innovation.

Before assuming her current role as Chief AI Strategist at This is Digital, Grace held senior positions at prominent organizations. As the former Digital Lead at Safaricom, she led major initiatives including the successful launch of the M-Pesa App and the globally acclaimed Eliud 1:59 Challenge, a campaign that garnered international attention for its celebration of human endurance and excellence.

Her impact extended to the non-profit sector through her work as Head of Digital Strategy at Oxfam, where she oversaw global digital campaigns tied to key events like the World Economic Forum (Davos). These initiatives effectively amplified critical social narratives and mobilized global engagement.

Currently, Grace is shaping the future of digital innovation through artificial intelligence. She focuses on developing ethical and impactful AI strategies for organizations while leading efforts to close the AI literacy gap across Kenya and the continent. Her mission is to ensure that African communities are equipped to thrive in the evolving global AI economy.

A recognized thought leader, Grace Murugi Maina is an honoree of Kenya’s Top 40 Under 40 Women list. Her career exemplifies how strategic digital transformation and responsible AI adoption can fuel both business success and social progress.